Welcome to UbeerMarketing. I’m a digital marketer providing services for local craft breweries and other beer related businesses. Social media advertising, copywriting, and search engine optimization (SEO) are among the services I offer. Here is my story:
I’m a Central Florida native (some might call me a unicorn, but I prefer Ubeermensch) and a bit of a beer geek. I began exploring craft beer over a decade ago, in 2010. I attended college at the University of Central Florida. It was here that I found my passion for marketing and craft beer. I often found myself opting for marketing and management related courses over other available options.
I spent time studying business and extracurricular interests at local bars. There, I would taste test various beer flavors and styles while reading and studying for my courses. I found a few styles that resonated well with me and a few that didn’t sit too well.
In the meantime, home brewing became a new passion of mine. I would attempt to recreate some of my favorite styles and built a few recipes from scratch. After multiple failed concoctions, I determined this wasn’t the right path for my craft beer journey.
I graduated in 2015 with a BA in Business Administration and began my marketing career shortly thereafter. My first marketing role was managing social media accounts and the blog for a startup company. After landing this job opportunity, I continued studying to became a Cicerone Certified Beer Server.
Around the time I began the Digital Marketing Graduate Certificate at Full Sail University, I also began designing beer labels and brewery logos. I would base these designs on pop culture references. I used a local brewery as a case study for all of my coursework throughout the certificate.
After completing the Digital Marketing Graduate Certificate, I began interning with a communications firm. I began creating assets and social media copy for the clients of the firm. Additionally, I would utilize the social media scheduling tool to analyze the performance of the posts. This helped determine audience demographics and clarified what types of content resonated best with the audience. I also gained experience creating and editing layouts for email marketing.
I’d love to bring my digital marketing experience and craft beer enthusiasm to your aid. If you are seeking marketing assistance for your brewery, or if you’d just like to geek out about beer together, you can reach me through the contact page or through the various social media platforms listed. Thanks for reading and I look forward to connecting soon!
Cheers!
Steve (the Ubeermensch)
